Founder of Creator Grader
Hi, I’m Brett.
I’ve spent ten years in brand marketing for some of the world’s biggest companies, leading brands and directing multi-million-dollar ad budgets. My edge has always been seeing where marketing is going and getting there first. Right now, it’s creators.
My story
Where I've been
I started agency side, in brand strategy and every kind of media. I saw fast that budgets were moving to digital, specifically paid social, so I jumped to an agency that only did paid social and learned how creative wins on every platform. Then I went brand side, where that media and paid social expertise took my brands to another level. I've launched new brands, turned around struggling ones, and grown a brand in a shrinking category.
What I'm known for
Getting there first, then testing, testing, testing. Memes, creators, shoppable ads. I ran them on my brands before anyone else at the company. They became the best-performing work, and other brands followed.
Why creators
Creators, UGC, micro-creators. That's how brands are winning right now. It's more efficient than a big production: faster, more videos, more to test. I watched growth brands lean in, fell in love with it, and dove in headfirst. This is the wave, and I'm all in.
Why I built this
Most creators have never been taught to make content for paid. Small fixes stand between them and a yes, and nobody tells them, because brands don't send feedback. On both sides, rights and contracts are still the wild west. I built Creator Grader to close that gap: brand-level feedback on every video, made for paid on Instagram and TikTok. Not just for conversions, for content that builds a brand over time.
Who I built it for
Creators
You’re good at making videos. You just can’t see them the way a brand does. This gives you that view, so your pitch lands on the first try.
Brands
I’ve sat through the revision rounds. When creators check their video first, you get drafts that are closer to ready. Want your team to use it? Email brett@creatorgrader.com